Social Media Marketing Executive

About Us:

VASYERP, based in Ahmedabad designs and develops ERP & point of sale (POS) platform for manufacturing and retail industries in India and internationally. It provides solutions to manage Production, Inventory, Cloud-POS, Smart Retail, Omni channel ecommerce, Self - Checkout, Smart Cart, m-POS, Self-Ordering, Cloud Printing, Customer Loyalty, Memberships, Self-Kiosk, GST Returns, Accounting, Analytics and much more! It also provides third party POS hardware with additional enhancing solutions for additional fees.

VASYERP is empowering SMEs to tackle the capacity of ERP and POS without any compromising. VASYERP has developed a game changing business intelligence software where any Small & Medium entrepreneurs can utilize this solution in their business and witness aggressive expansion in their business.

About the Role:

Social media executive will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media executive, we expect you to be up to date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Roles and Responsibilities:

• Execute & implement social media strategies that align with business objectives & target audience.
• Create and share engaging content for Instagram, Facebook, LinkedIn, and Twitter, such as text posts, images, and videos, with a focus on engaging Reels content.
• Create and publish engaging content for Instagram, Facebook, LinkedIn & Twitter, including text posts, images, and videos, with a focus on creating engaging Reels content.
• Manage and grow social media communities, engaging with followers and responding to comments and messages.
• Conduct competitor research and stay up-to-date on industry trends and best practices.
• Analyze and report on the performance of social media campaigns, using insights to inform future strategies.

Candidate Requirement:

• Experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Analytical and multitasking skills